Sunday, April 4, 2021

Halle Berry Joins 'Flow' Campaign As Brand Ambassadors

Halle Berry, Shawn Mendes and The Black Eyed Peas’ Taboo are among the artists tapped for a new campaign with alkaline water brand, Flow.

Launched this week to coincide with April being Earth Month, the Flow Alkaline Spring Water spot features Mendes, Berry, Taboo, basketball star Russell Westbrook, DJ Hannah Bronfman and model Paloma Elsesser “standing together to take their commitment to health, wellness, and sustainability to the next level.”

Berry’s spot makes for an entertaining watch as she lists her many occupations (actor, Academy Award winner, director, entrepreneur, mother, etc.) but then brings it all back by reminding us that, “just like everyone else, I’m 60% water.”

Flow is sold at over 25,000 retailers and is teaming with retail partners like Target, Walmart, Whole Foods and more to create their spring and summer campaign, which will emphasize their mission toward wellness and health. With taglines like, “Beautiful inside and out,” and “Uplifting hydration,” it’s clear that Flow’s aim is to consciously enforce sustainability while keeping the mood inspirational and light.

Flow received additional assistance from Metier and Jackman while producing a significant portion of the content in-house. The ad spot was released digitally with additional support via billboards on April 1, just in time for Earth Month.

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